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Google Analytics - Announcements

Please read this announcement for more information: https://insideucr.ucr.edu/announcements/2023/12/15/cookie-consent-drupal-websites 

12/7/23: Drupal 10 deployment announced below (12/6/23) has been POSTPONED until after winter break. Exact date is to be determined. A small subset of sites were still updated on 12/6/23: 

http://adamslabentm.ucr.edu/
http://ai4sa.ucr.edu/
http://atkinsonlabentm.ucr.edu/
http://bees.ucr.edu/
http://classrooms.ucr.edu/
http://education.ucr.edu/
http://international.ucr.edu/
http://provost.ucr.edu/
http://smi.ucr.edu/
http://ue.ucr.edu/
http://websites.ucr.edu/

12/6/23: Google Analytics website tracking will be impacted by the official launch of cookie consent banner on all Drupal sites with the Drupal Update taking place on December 6, 2023. With the cookie consent banner, Google Analytics (and Google Tag Manager) codes will NOT load until the user clicks "accept" in the cookie consent banner; we expect around an 80% traffic decrease on all sites. The UREL team will be monitoring traffic for the next few months and will determine the best next steps from there. 

9/11/23: Key metrics from Universal Analytics were saved into the campus's data warehouse, Big Query, in August 2023. An official update email to campus was sent on Monday, 9/11/23, with details on the project and how to access this historical data using the Web Analytics for Campus Partners (UA) Dashboard

8/31/23: If you are a campus partner interested in learning how to optimize your multi-channel marketing efforts, join me in my session "What's working and what's not: Track your campaigns with UTM parameters" at the UCR Marketing Communications Conference on September 13-14, 2023!

7/14/23: Internal link click tracking is not currently available for ucr.edu sites by default due to Google Analytics 4 limitations. If you are interested in tracking clicks on internal links on your site, you will need to set this up with Google Tag Manager. Please reach out to University Relations’ Marketing Data Manager (stephanie.nguyen@ucr.edu) for next steps.