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Content Strategy

The University Communications digital content team provides consulting services and training and offers best practices. The team is responsible for the words, design, and visual imagery of campus communications. The digital team also maintains the strategic direction and development of all university-wide social media accounts and provides consultation services and training and offers best practices. On this resource site, we will offer you tip, tricks, and resources for content management and strategy.

 

University Communications Web Tools

WEB CONTENT TOOLS

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Various online articles to help you get started on re-thinking your website content and layout.

TRAINING AND TOOLS

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University Communications has put together various training materials and tools to help you better understand content strategy and ways to write for the web.

RESOURCES 

 

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University Communications has purchased and compiled various resources to help make your content transition easier.

  • Digital Asset Gallery - Professional photos of campus for you to use on your website.
  • Gather Content - a cloud-based platform to help you organize, structure, produce, manage and migrate website content. For access to our UCR account, please contact Kelly McGrail.

Web Content Statistics

47%
of people expect a web page to load in 2 seconds or less
44%
of users will leave the site if there is no contact info
20%
of people read slower online vs. print
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