Google Analytics – Website Tracking and Reporting

Google Analytics 4 Transition


As of June 2022, UCR is in the process of transitioning the campus from using Universal Analytics (UA) to Google Analytics 4 (GA4) and preparing for the sunsetting of UA in July 2023.

This guide was created to serve as a resource for campus partners during this transition.

The campus-wide transition will be handled by University Relations and ITS, with the option for campus partners to create and implement their own Google Analytics/Google Tag Manager if additional customization is desired for their specific program area.

Frequently Asked Questions

  • What is Google Analytics?

    Google Analytics (GA) is a web analytics service used to track user behavior on websites with the GA tracking code configured. GA includes features that can help identify trends and patterns in how visitors engage with our websites.

  • What is Google Analytics 4?

    GA4 is not an "upgrade" to UA. It is a completely new version of GA that processes data based on a different model. GA4 is centered around an event-based model, whereas UA stands on a session-based data model.

  • Why are we transitioning to Google Analytics 4?

    UA is going to stop processing data in July 2023, and historical data in UA will be available for up to 6 months after July 2023 (so, up until January 2024).

    One of the reasons that Google is discontinuing UA is to address data privacy concerns. Per Google, “UA was built for a generation of online measurement that was anchored in the desktop web, independent sessions and more easily observable data from cookies.” By not relying exclusively on cookies and using an event-based data model, GA4 can operate across multiple platforms (e.g., web, iOS apps, Android apps). This makes GA4 a more future-proof solution.

  • What will the campus-wide transition to Google Analytics 4 look like?

    With the transition to GA4, we are using this as an opportunity to restructure our campus GA account(s) to be more cohesive and to track user engagement across the entire domain (all sites hosted on Drupal), while still having the ability to drill down into specific segments as needed.

Trainings and Resources

Process Documentation/Job Aids

Live Training/Recordings

GA4 Basics (hosted in October 2022)
GA4 Official Reporting Rollout
Campus Partner Essentials (hosted in May 2023)
Zoom Recording (5/24/23)
Passcode: $cotty1954

Other Questions