12/18/24: New and updated GA4 video tutorials and use cases are now available for campus partners! 

Scroll down to the "Video Training Library" section to learn:

1. How to use the Web Analytics for Campus Partners (GA4) Dashboard (updated version as of May 2024)
2. How to use the new Broken Links and Pantheon Redirect Links reports
3. How to conduct a basic site audit 
4. How to monitor your content performance
5. How to use UTM campaigns to enhance your marketing strategy performance

1/23/24: Drupal 10 deployment is scheduled for Friday, 1/26/24. After this update, all Drupal sites will have a new cookie consent banner in compliance with the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). The banner will appear at the bottom-most part of your viewers' browsers that notifies them of cookies, and allows them to give consent or decline being tracked.

Please read this announcement for more information: https://insideucr.ucr.edu/announcements/2023/12/15/cookie-consent-drupal-websites

12/7/23: Drupal 10 deployment announced below (12/6/23) has been POSTPONED until after winter break. Exact date is to be determined. A small subset of sites were still updated on 12/6/23: 

http://adamslabentm.ucr.edu/
http://ai4sa.ucr.edu/
http://atkinsonlabentm.ucr.edu/
http://bees.ucr.edu/
http://classrooms.ucr.edu/
http://education.ucr.edu/
http://international.ucr.edu/
http://provost.ucr.edu/
http://smi.ucr.edu/
http://ue.ucr.edu/
http://websites.ucr.edu/

12/6/23: Google Analytics website tracking will be impacted by the official launch of cookie consent banner on all Drupal sites with the Drupal Update taking place on December 6, 2023. With the cookie consent banner, Google Analytics (and Google Tag Manager) codes will NOT load until the user clicks "accept" in the cookie consent banner; we expect around an 80% traffic decrease on all sites. The UREL team will be monitoring traffic for the next few months and will determine the best next steps from there. 

9/11/23: Key metrics from Universal Analytics were saved into the campus's data warehouse, Big Query, in August 2023. An official update email to campus was sent on Monday, 9/11/23, with details on the project and how to access this historical data using the Web Analytics for Campus Partners (UA) Dashboard. 

8/31/23: If you are a campus partner interested in learning how to optimize your multi-channel marketing efforts, join me in my session "What's working and what's not: Track your campaigns with UTM parameters" at the UCR Marketing Communications Conference on September 13-14, 2023!

7/14/23: Internal link click tracking is not currently available for ucr.edu sites by default due to Google Analytics 4 limitations. If you are interested in tracking clicks on internal links on your site, you will need to set this up with Google Tag Manager. Please reach out to University Relations’ Marketing Data Manager (stephanie.nguyen@ucr.edu) for next steps.